So how did this come about?
The group wanted a mark that could easily identify the group, which is why I chose to go with a badge design. The element that distinguishes the badge from others is the actual “Shaker Head” featured in the middle. This element is a hybrid of a man wearing a hat and a shaker cup. The hat features the GFUEL “G” lettermark to highlight loyalty to the brand. A “#” is shown on the shaker cup to foreshadow the group’s common hashtag - #SHAKERHEADZ.
GFUEL has over 200 released shakers with unique color combinations. I decided it would be interesting to have the badge mimic official shaker cups, which leads to 200+ possible color combinations. Here are just a few I did for the group.